Reach
Incremental reach
1. Lidl
74.99%
12.1%
2. Biedronka
74.07%
10.0%
3. Allegro.pl
73.13%
19.4%
4. Media Expert
72.85%
11.2%
5. Plus
64.19%
5.2%
6-9
10. Netflix
59.52%
21.5%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.5%

Best Incremental reach

In top 20

Netflix