Reach
Incremental reach
1. Lidl
50.90%
10.2%
2. REWE
50.13%
13.3%
3. shop-apotheke.com
49.49%
7.0%
4. Vodafone
48.84%
9.7%
5. Braun
47.25%
8.4%
6-7
8. Rossmann
45.45%
17.8%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+17.8%

Best Incremental reach

In top 20

Rossmann