Reach
Incremental reach
1. Yettel (Telenor)
72.24%
17.4%
2. McDonald's
71.16%
12.3%
3. KFC
68.26%
22.6%
4. Dm-Drogerie Markt
67.84%
19.6%
5. Erste Bank
67.69%
20.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 30 channels), Radio (top 10 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.6%

Best Incremental reach

In top 20

KFC