Reach
Incremental reach
1. Allegro.pl
81.27%
17.3%
2. Rossmann
80.64%
21.9%
3. Media Expert
77.67%
18.9%
4. Lidl
76.13%
22.2%
5. Biedronka
71.96%
17.2%
6-8
9. Żywiec
61.59%
23.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.1%

Best Incremental reach

In top 20

Żywiec