Reach
Incremental reach
1. Lidl
87.73%
2.9%
2. Euro RTV AGD
87.43%
1.7%
3. Biedronka
86.22%
3.5%
4. Media Expert
85.72%
4.8%
5. Nivea
83.31%
4.3%
6-13
14. Lay's
74.21%
11.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+11.9%

Best Incremental reach

In top 20

Lay's