Total Video Reach – TOP Brands

25-11-2021 - 01-12-2021

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Rossmann
84.29%
6.3%
2. Lidl
82.90%
4.4%
3. Biedronka
80.80%
2.2%
4. Plus
80.44%
3.2%
5. Allegro.pl
79.17%
7.6%
6-17
18. Milka
69.86%
15.2%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+15.2%

Best Incremental reach

In top 20

Milka