Reach
Incremental reach
1. Rossmann
78.80%
20.4%
2. Lidl
78.74%
18.0%
3. Allegro.pl
77.38%
18.6%
4. Media Expert
76.61%
14.3%
5. Biedronka
70.17%
13.9%
6-9
10. Winiary
60.84%
21.2%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.2%

Best Incremental reach

In top 20

Winiary