Reach
Incremental reach
1. Lidl
78.57%
22.6%
2. Media Expert
77.99%
14.9%
3. Rossmann
72.30%
19.7%
4. ING Bank Śląski
67.47%
16.4%
5. Wakacje.pl
66.52%
15.6%
6-11
12. McDonald's
61.50%
23.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.1%

Best Incremental reach

In top 20

McDonald's