Total Video Reach – TOP Brands

07-01-2021 - 13-01-2021

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Lidl
84.47%
2.5%
2. Media Expert
83.88%
1.4%
3. Vinted
81.89%
5.4%
4. Carrefour
76.76%
2.1%
5. Kinder
75.83%
3.2%
6
7. Rossmann
75.42%
14.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+14.1%

Best Incremental reach

In top 20

Rossmann