Reach
Incremental reach
1. Allegro.pl
81.02%
6.8%
2. Lidl
80.88%
3.4%
3. Biedronka
80.64%
3.4%
4. Kinder
80.35%
2.8%
5. OLX.pl
77.15%
2.5%
6-13
14. Booking.com
72.96%
15.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+15.6%

Best Incremental reach

In top 20

Booking.com