Reach
Incremental reach
1. Lidl
74.32%
11.6%
2. Allegro.pl
73.27%
18.1%
3. Ikea
72.73%
18.5%
4. Media Expert
72.19%
13.1%
5. Rossmann
69.77%
17.4%
6
7. max (HBO Max)
67.16%
22.4%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.4%

Best Incremental reach

In top 20

max (HBO Max)