Reach
Incremental reach
1. Lidl
75.10%
10.2%
2. Media Expert
73.94%
5.5%
3. Allegro.pl
68.32%
10.0%
4. Biedronka
66.49%
4.8%
5. Rossmann
65.73%
7.7%
6-13
14. Viaplay
62.36%
19.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+19.0%

Best Incremental reach

In top 20

Viaplay