Reach
Incremental reach
1. Lidl
74.61%
12.7%
2. Biedronka
74.33%
9.8%
3. Media Expert
70.94%
15.9%
4. Rossmann
69.69%
15.8%
5. Ikea
68.55%
18.3%
6-11
12. Philips
61.12%
22.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.0%

Best Incremental reach

In top 20

Philips