Total Video Reach – TOP Brands

20-01-2020 - 26-01-2020

TOP Brands with the highest total cross-media reach for video ads (based on Real Users)

Reach
Incremental reach
1. Lidl
70.16%
2.2%
2. Rossmann
69.65%
4.9%
3. Biedronka
69.52%
2.0%
4. Kinder
68.22%
1.2%
5. ING Bank Śląski
65.32%
9.2%
6-15
16. Milka
58.01%
13.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+13.1%

Best Incremental reach

In top 20

Milka