Total Video Reach - TOP Brands

19-04-2024 - 25-04-2024

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Biedronka
75.98%
10.1%
2. Lidl
75.05%
11.5%
3. Allegro.pl
74.53%
18.3%
4. Media Expert
73.86%
12.0%
5. Ikea
69.20%
17.3%
6-18
19. Zalando
56.52%
20.5%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+20.5%

Best Incremental reach

In top 20

Zalando