Reach
Incremental reach
1. Rossmann
74.48%
9.8%
2. Biedronka
70.27%
3.0%
3. Lidl
69.37%
2.2%
4. Allegro.pl
66.94%
7.8%
5. T-Mobile
65.48%
2.9%
6-7
8. McDonald's
63.81%
12.4%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+12.4%

Best Incremental reach

In top 20

McDonald's