Total Video Reach – TOP Brands

15-11-2020 - 21-11-2020

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Rossmann
75.58%
11.5%
2. Play
75.08%
7.4%
3. Lidl
72.87%
2.6%
4. T-Mobile
72.05%
3.3%
5. Euro RTV AGD
71.68%
6.6%
6-10
11. Philips
70.29%
16.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+16.0%

Best Incremental reach

In top 20

Philips