Reach
Incremental reach
1. Lidl
76.01%
10.8%
2. Biedronka
74.81%
13.8%
3. Media Expert
74.47%
11.3%
4. Allegro.pl
73.86%
20.5%
5. Rossmann
72.50%
15.0%
6-10
11. max (HBO Max)
64.22%
22.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.9%

Best Incremental reach

In top 20

max (HBO Max)