Reach
Incremental reach
1. Media Expert
79.99%
11.8%
2. Biedronka
79.67%
6.7%
3. Lidl
77.95%
8.8%
4. Allegro.pl
77.07%
15.3%
5. Rossmann
75.17%
12.6%
6-18
19. OLX.pl
58.07%
21.3%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.3%

Best Incremental reach

In top 20

OLX.pl