Reach
Incremental reach
1. Lidl
80.26%
20.8%
2. Rossmann
79.53%
20.6%
3. Media Expert
76.73%
18.4%
4. Allegro.pl
76.18%
15.2%
5. Biedronka
67.64%
16.2%
6-13
14. E. Wedel
56.26%
22.5%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.5%

Best Incremental reach

In top 20

E. Wedel