Total Video Reach – TOP Brands

28-11-2019 - 04-12-2019

TOP Brands with the highest total cross-media reach for video ads (based on Real Users)

Reach
Incremental reach
1. Lidl
72.73%
2.3%
2. Plus
72.20%
3.0%
3. Rossmann
71.16%
6.5%
4. Media Expert
70.97%
5.5%
5. Allegro.pl
70.73%
4.4%
6-15
16. Netflix
65.54%
24.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+24.7%

Best Incremental reach

In top 20

Netflix