Reach
Incremental reach
1. Lidl
79.22%
7.0%
2. Allegro.pl
76.57%
7.5%
3. Orange
75.74%
1.1%
4. Plus
74.06%
2.3%
5. Biedronka
73.27%
2.4%
6. Lay's
73.17%
15.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+15.6%

Best Incremental reach

In top 20

Lay's