Total Video Reach – TOP Brands

18-01-2023 - 24-01-2023

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Lidl
78.44%
9.8%
2. Biedronka
77.80%
3.6%
3. Media Expert
76.90%
7.5%
4. Allegro.pl
76.64%
10.3%
5. Kolekcja Hachette
67.08%
0.4%
6-7
8. KFC
65.41%
17.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+17.7%

Best Incremental reach

In top 20

KFC