Total Video Reach - TOP Brands

17-09-2023 - 23-09-2023

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Lidl
73.52%
10.2%
2. Media Expert
68.89%
6.5%
3. Biedronka
67.10%
7.7%
4. Orange
66.75%
1.3%
5. Rossmann
66.23%
17.3%
6-8
9. OLX.pl
62.11%
19.8%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+19.8%

Best Incremental reach

In top 20

OLX.pl