WE ARE HAPPY TO SHARE WITH YOU THAT WE WON THE IAB RESEARCH AWARD!
ANALYSE THE DIGITAL STRATEGIES OF YOUR COMPETITORS
As digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured in a right way. gemiusAdreal is the first study available allowing to analyse the entire online advertising market from the final user’s point of view. The study provides information about all the ads regardless of the ad type or website type and so includes social media and search engines as well.
Thanks to user-centric methodology and innovative metric, gemiusAdreal study covers:
- whole picture of
advertisers and
publishers’ share of
voice in:
- video online ads (in-stream, out-stream, in-display, social media video)
- display ads, including all formats and all type of websites (html5, iframe, rich media, flash, images and sponsored links)
- search ads
- universal indicators allowing to compare publishers and campaigns (real users, impressions, reach, frequency, viewability, watching time, GRP),
- sociodemographic profile of reached audience.
DIGITAL TRENDS
Two Easter campaigns. Wonderful, elaborate creations. Unimposing, based on emotions and conveying a message. A great example of two different digital strategies. Marta Sułkiewicz, Gemius expert on online video ads, takes a look at two Easter campaigns – the supermarket chain Netto in Germany and Milka’s international campaign. A…
Artificially overstating the effectiveness of video advertising through Facebook – a mistake, or a deliberate attempt to mislead customers? A…
Yesterday, the most frequently broadcast video creations on the computer screens of internet users in Germany included advertisements for a…
No-one in the German commercial sector has as many online video advert views as Ikea. Its creations are revealed in…
We are very impressed by the gemiusAdReal study. This is the first, long needed, comprehensive approach to the measurement of the online advertising market on a global scale. We strongly recommend this solution to market analysis.
Additional quality indices available in gemiusAdReal, such as viewability rate, frequency or reach all increase the ability to tailor arguments for internet advertising sales to individual publishers, as well as contribute to increased market transparency.
gemiusAdReal is a tool used by our experts to systematically analyse the activity of our rivals. Analyses based on AdReal information let us improve our operations for the benefit of our Clients. This tool has tremendous development potential.
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WE KNOW IT – YOU KNOW IT
Gemius is a research and technology company,
providing data, business consultations, solutions and recommendations in the area of online business.We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.