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As the digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured correctly. gemiusAdreal™ is the first study available allowing to analyse the entire online advertising market from the final user’s point of view.
The study provides information about all the ads regardless of the ad type or website type and therefore includes social media and search engines as well.
Thanks to the user-centric methodology and innovative metric, the gemiusAdreal™ study covers:
Tue, 02/13/2018 - 10:18
December is an intensive time for advertisers, who double their efforts trying to grab their potential clients’ attention and simultaneously find the way into their pockets knowing this is a time of the year they are most ready to spend. Gemius analysed how different industries made use of video advertising during this special time of the year.
Thu, 08/31/2017 - 09:53
In July 2017, four out of every 10 Internet users in Romania were exposed to online commercial spots for cosmetics brands on Facebook.com. Thanks to the gemiusAdRealTM study we know that in total, ads promoting personal care and hygiene products were displayed 24 million times to the Romanian users.
Mon, 08/07/2017 - 13:08
In July, online ads of personal care products in Ukraine were viewed nearly 78 million times. Nivea was the leader among the advertised brands and YouTube.com was the leading publisher.
Fri, 06/30/2017 - 13:27
Beer is the most heavily promoted beverage in terms of online video ads. Frothy lagers ads were displayed to Polish computer users 81.5 million times. Gemius data shows that among non-alcoholic beverage brands, the largest number of viewers was recorded for Tiger Energy Drink ads. Beverage and alcohol adverts reached the biggest number of internet users via Facebook.com.
Group Account Director
MEDIA IMPACT POLSKA
Market Analysis Department Head
Gemius is a Research and Technology Company
providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.