Real Digital Campaign Research

As the digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured correctly. gemiusAdreal™ is the first study available allowing to analyse the entire online advertising market from the final user’s point of view.

The study provides information about all the ads regardless of the ad type or website type and therefore includes social media and search engines as well.

Thanks to the user-centric methodology and innovative metric, the gemiusAdreal™ study covers:

• the whole picture of advertisers' and publishers’ share of voice in:
  • video online ads (in-stream, out-stream, in-display, social media video)
  • display ads, including all formats and all types of websites (html5, iframe, rich media, flash, images and sponsored links)
  • search ads
• universal indicators allowing to compare publishers and campaigns (real users, impressions, reach, frequency, viewability, watching time, GRP),
• sociodemographic profile of reached audience.