As the digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured correctly. gemiusAdreal™ is the first study available allowing to analyse the entire online advertising market from the final user’s point of view.
The study provides information about all the ads regardless of the ad type or website type and therefore includes social media and search engines as well.
Thanks to the user-centric methodology and innovative metric, the gemiusAdreal™ study covers:
Gemius is a Research and Technology Company
providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.