WE ARE HAPPY TO SHARE WITH YOU THAT WE WON THE IAB RESEARCH AWARD!

Do you know which commercials were promoted yesterday in video online?

Check our publicly available hot ranking for selected country!

ANALYSE THE DIGITAL STRATEGIES OF YOUR COMPETITORS

Real Users Impressions Placements
Socio-demographic Target Group Affinity Index
Precise Viewability-Time Watching-Time

As digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured in a right way. gemiusAdreal is the first study available allowing to analyse the entire online advertising market from the final user’s point of view. The study provides information about all the ads regardless of the ad type or website type and so includes social media and search engines as well.

Thanks to user-centric methodology and innovative metric, gemiusAdreal study covers:

  • whole picture of advertisers and publishers’ share of voice in:
    • video online ads (in-stream, out-stream, in-display, social media video)
    • display ads, including all formats and all type of websites (html5, iframe, rich media, flash, images and sponsored links)
    • search ads
  • universal indicators allowing to compare publishers and campaigns (real users, impressions, reach, frequency, viewability, watching time, GRP),
  • sociodemographic profile of reached audience.

DIGITAL TRENDS

social network
23 May: gemiusAdReal awarded by IAB Europe

For the third year in a row Gemius has won at the IAB Research Awards organised by the European online industry. The company was awarded the statuette for technology which...

social network
31 Mar: Easter online video ads

Two Easter campaigns. Wonderful, elaborate creations. Unimposing, based on emotions and conveying a message. A great example of two different digital strategies. Marta Sułkiewicz, Gemius expert on online video ads, takes a look at two Easter campaigns – the supermarket chain Netto in Germany and Milka’s international campaign. A…

gAR_testimonials_Decathlon
Jakub Gierszyński
DECATHLON POLSKA
Director E-commerce

We are very impressed by the gemiusAdReal study. This is the first, long needed, comprehensive approach to the measurement of the online advertising market on a global scale. We strongly recommend this solution to market analysis.

gAR_testimonials_MediaImpact
Marcin Nietrzebka
MEDIA IMPACT POLSKA
Market Analysis Department Head

Additional quality indices available in gemiusAdReal, such as viewability rate, frequency or reach all increase the ability to tailor arguments for internet advertising sales to individual publishers, as well as contribute to increased market transparency.

 

 

 

gAR_testimonials_Maxus
Jakub Komorowski
MAXUS

gemiusAdReal is a tool used by our experts to systematically analyse the activity of our rivals. Analyses based on AdReal information let us improve our operations for the benefit of our Clients. This tool has tremendous development potential.

GET SOCIAL

VISIT OUR SOCIAL MEDIA PROFILES AND LEARN MORE ABOUT THE DATA WE SHARE WITH YOU.

WE KNOW IT – YOU KNOW IT

Gemius is a research and technology company,

providing data, business consultations, solutions and recommendations in the area of online business.We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.

18 years
of experience in the online industry
300+ professionals
always ready to help
30+ markets
in Europe, Asia, Africa and Middle East
2500
satisfied customers
450 000
websites measured during the year
13 Million+
ad campaigns that are monitored every month