Reach
Incremental reach
1. Biedronka
75.66%
9.7%
2. Lidl
75.21%
11.4%
3. Allegro.pl
74.23%
18.1%
4. Media Expert
73.11%
12.0%
5. Ikea
69.24%
17.1%
6-18
19. Zalando
57.16%
21.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.0%

Best Incremental reach

In top 20

Zalando