Total Video Reach - TOP Brands

19-01-2025 - 25-01-2025

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Media Expert
74.82%
14.4%
2. Lidl
74.07%
13.5%
3. Biedronka
73.25%
8.1%
4. Allegro.pl
72.32%
18.5%
5. Rossmann
70.36%
16.4%
6-18
19. Revolut
52.71%
21.3%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.3%

Best Incremental reach

In top 20

Revolut