Total Video Reach - TOP Brands

01-09-2025 - 07-09-2025

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Allegro.pl
81.75%
18.5%
2. Rossmann
78.45%
19.9%
3. Lidl
78.00%
13.5%
4. Media Expert
76.82%
19.9%
5. Biedronka
75.22%
9.5%
6-10
11. Zalando
66.02%
22.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.6%

Best Incremental reach

In top 20

Zalando