Reach
Incremental reach
1. Allegro.pl
79.21%
19.5%
2. Rossmann
78.41%
21.2%
3. Lidl
77.68%
19.3%
4. Media Expert
76.13%
15.4%
5. Biedronka
68.41%
13.9%
6-10
11. Winiary
61.14%
21.4%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.4%

Best Incremental reach

In top 20

Winiary