Reach
Incremental reach
1. Lidl
81.72%
17.0%
2. Rossmann
80.97%
18.2%
3. Allegro.pl
80.43%
17.3%
4. Media Expert
77.17%
18.0%
5. Biedronka
71.53%
12.8%
6. McDonald's
64.97%
23.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.1%

Best Incremental reach

In top 20

McDonald's