Reach
Incremental reach
1. T-Mobile
70.40%
6.7%
2. Plus
68.97%
2.4%
3. Lidl
68.89%
1.7%
4. ING Bank Śląski
67.33%
6.2%
5. Biedronka
66.31%
0.4%
6-17
18. Lay's
58.68%
11.4%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+11.4%

Best Incremental reach

In top 20

Lay's