Reach
Incremental reach
1. Lidl
80.52%
22.2%
2. Rossmann
78.77%
21.1%
3. Media Expert
76.07%
20.1%
4. Allegro.pl
73.37%
12.7%
5. Philips
71.29%
22.1%
6-11
12. McDonald's
59.69%
23.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.0%

Best Incremental reach

In top 20

McDonald's