Reach
Incremental reach
1. Plus
74.09%
1.4%
2. Rossmann
73.13%
4.3%
3. Lidl
72.87%
0.7%
4. Biedronka
71.16%
0.8%
5. Orange
69.08%
0.5%
6-15
16. Lay's
62.02%
7.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), PC and Mobile (applications: Facebook, YouTube, Instagram). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). More about gemiusAdReal.

+7.7%

Best Incremental reach

In top 20

Lay's