Reach
Incremental reach
1. Rossmann
83.21%
17.3%
2. Allegro.pl
80.67%
16.7%
3. Lidl
80.66%
16.1%
4. Media Expert
79.15%
13.7%
5. H&M Clothing
70.35%
11.7%
6
7. McDonald's
67.88%
24.3%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+24.3%

Best Incremental reach

In top 20

McDonald's