Reach
Incremental reach
1. Lidl
81.64%
20.6%
2. Media Expert
78.86%
15.8%
3. Allegro.pl
76.74%
14.7%
4. Rossmann
71.99%
21.4%
5. McDonald's
70.16%
22.4%
6-7
8. Philips
66.86%
23.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.7%

Best Incremental reach

In top 20

Philips