Reach
Incremental reach
1. Lidl
78.25%
17.6%
2. Allegro.pl
77.46%
17.4%
3. Rossmann
76.35%
19.2%
4. Media Expert
74.83%
19.6%
5. Biedronka
71.88%
13.1%
6. McDonald's
66.41%
21.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.1%

Best Incremental reach

In top 20

McDonald's