Reach
Incremental reach
1. Lidl
73.52%
15.2%
2. Media Expert
72.10%
14.3%
3. Biedronka
70.92%
9.7%
4. Allegro.pl
69.88%
19.7%
5. Rossmann
69.88%
18.1%
6-18
19. Philips
52.96%
22.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.0%

Best Incremental reach

In top 20

Philips