Reach
Incremental reach
1. Allegro.pl
82.62%
17.6%
2. Lidl
78.76%
15.5%
3. Media Expert
77.04%
22.3%
4. Rossmann
76.72%
21.1%
5. McDonald's
69.33%
20.5%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.3%

Best Incremental reach

In top 20

Media Expert