Total Video Reach - TOP Brands

04-09-2025 - 10-09-2025

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)

Reach
Incremental reach
1. Allegro.pl
82.98%
18.5%
2. Lidl
78.44%
14.0%
3. Rossmann
78.42%
19.8%
4. Media Expert
78.28%
21.1%
5. Biedronka
73.50%
9.8%
6-11
12. Hebe
62.04%
21.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.9%

Best Incremental reach

In top 20

Hebe