Reach
Incremental reach
1. Media Expert
84.81%
13.1%
2. Lidl
78.14%
13.7%
3. Rossmann
71.90%
19.1%
4. Plus
71.20%
13.5%
5. Biedronka
70.66%
9.2%
6-13
14. McDonald's
65.91%
20.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+20.6%

Best Incremental reach

In top 20

McDonald's