Reach
Incremental reach
1. Media Expert
76.63%
17.2%
2. Allegro.pl
76.60%
22.3%
3. Lidl
75.01%
18.6%
4. Biedronka
68.60%
18.7%
5. McDonald's
68.31%
22.0%
6-7
8. Philips
65.05%
22.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.9%

Best Incremental reach

In top 20

Philips