Reach
Incremental reach
1. Allegro.pl
78.91%
22.1%
2. Lidl
78.29%
19.4%
3. Media Expert
77.25%
19.4%
4. Rossmann
74.81%
23.0%
5. Amazon Prime
72.73%
20.2%
6-10
11. McDonald's
65.23%
23.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.6%

Best Incremental reach

In top 20

McDonald's