Reach
Incremental reach
1. Allegro.pl
80.63%
20.7%
2. Media Expert
79.63%
13.9%
3. Philips
76.13%
18.0%
4. Lidl
75.05%
11.1%
5. Rossmann
72.93%
17.0%
6-17
18. Zalando
59.50%
22.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.7%

Best Incremental reach

In top 20

Zalando