Reach
Incremental reach
1. Lidl
79.96%
18.3%
2. Allegro.pl
77.56%
23.8%
3. Media Expert
77.23%
22.0%
4. Rossmann
76.26%
21.9%
5. Żabka
69.58%
14.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+23.8%

Best Incremental reach

In top 20

Allegro.pl