Reach
Incremental reach
1. Lidl
78.67%
18.5%
2. Allegro.pl
78.07%
18.0%
3. Media Expert
76.52%
18.5%
4. Rossmann
75.99%
19.0%
5. Biedronka
73.83%
12.5%
6. McDonald's
67.91%
22.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.1%

Best Incremental reach

In top 20

McDonald's