Reach
Incremental reach
1. Amazon
70.09%
4.7%
2. Kinder
67.88%
3.2%
3. Dr. Oetker
65.09%
3.8%
4. Milka
64.81%
8.0%
5. Allianz
63.95%
9.3%
6-19
20. Zalando
53.29%
11.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+11.0%

Best Incremental reach

In top 20

Zalando