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TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)
gemiusAdReal is an independent single-source study covering a wide range of advertising activities by brands on TV (more than 30 channels) as well as on PCs and mobile devices (applications including Facebook, TikTok, YouTube, Instagram, and mobile browsers). AdReal enables the research and in-depth analysis of cross-media advertising activities of all advertisers active on the market. The tool is based on a panel, i.e., a representative group of internet and TV users—including smartphone users—who have installed dedicated research software on their devices (a browser extension on their PC/laptop or an integrated measurement device on their specially provided smartphone). The representativeness of all data is ensured by weighting the panel data collected online with representative census and structural data on the German internet population. More about gemiusAdReal.
Best Incremental reach
In top 20
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