Total Video Reach – TOP Brands

07-04-2021 - 13-04-2021

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. o2
71.24%
4.7%
2. Vodafone
69.70%
9.2%
3. Braun
67.16%
5.3%
4. McDonald's
66.22%
3.6%
5. Oral-B
65.67%
4.6%
6-8
9. Trade Republic
62.74%
23.8%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+23.8%

Best Incremental reach

In top 20

Trade Republic