Total Video Reach – TOP Brands

19-01-2022 - 25-01-2022

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. Amazon
72.99%
6.3%
2. CHECK24
69.25%
3.9%
3. Kinder
69.22%
2.2%
4. McDonald's
67.73%
2.5%
5. Wick
67.08%
3.8%
6-13
14. Philips
61.85%
7.1%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+7.1%

Best Incremental reach

In top 20

Philips