Total Video Reach – TOP Brands

21-09-2022 - 27-09-2022

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. Samsung: Smartphones, Tablets, Notebooks
67.50%
7.2%
2. CHECK24
66.54%
1.8%
3. o2
64.77%
2.9%
4. Vodafone
63.60%
2.3%
5. Telekom
63.47%
8.0%
6-12
13. eBay
58.73%
9.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+9.9%

Best Incremental reach

In top 20

eBay