Reach
Incremental reach
1. Lenor
56.85%
8.8%
2. Telekom
55.90%
12.8%
3. Gillette
54.17%
9.2%
4. CHECK24
52.24%
11.5%
5. McDonald's
52.15%
7.8%
6-13
14. Amazon
46.29%
19.2%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+19.2%

Best Incremental reach

In top 20

Amazon