Reach
Incremental reach
1. Amazon
77.36%
5.6%
2. Always
72.38%
2.1%
3. Gillette
71.82%
3.8%
4. Dr. Oetker
70.93%
5.9%
5. Oral-B
70.55%
4.9%
6-11
12. Milka
68.01%
17.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+17.0%

Best Incremental reach

In top 20

Milka