Total Video Reach – TOP Brands

18-01-2023 - 24-01-2023

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. McDonald's
62.87%
4.8%
2. Ikea
62.41%
9.5%
3. ERGO
60.30%
2.3%
4. o2
60.15%
6.8%
5. Wick
59.64%
0.5%
6-11
12. Milka
55.40%
10.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+10.6%

Best Incremental reach

In top 20

Milka