Reach
Incremental reach
1. Amazon Prime
67.55%
11.4%
2. Lidl
60.39%
7.7%
3. Cupra
58.12%
5.2%
4. CHECK24
56.75%
7.7%
5. Aliexpress.com
52.77%
4.8%
6-9
10. Amazon
48.24%
15.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+15.7%

Best Incremental reach

In top 20

Amazon