Total Video Reach – TOP Brands

22-02-2021 - 28-02-2021

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. Lidl
68.32%
4.5%
2. Telekom
66.09%
8.1%
3. Amazon
66.04%
10.0%
4. Kinder
64.90%
2.6%
5. Wick
64.34%
0.0%
6-7
8. Milka
61.40%
11.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+11.7%

Best Incremental reach

In top 20

Milka