Reach
Incremental reach
1. CHECK24
78.40%
0.9%
2. Wick
75.73%
0.4%
3. Nivea
75.32%
2.7%
4. Kinder
75.31%
0.3%
5. ERGO
69.68%
1.4%
6-14
15. o2
66.68%
4.9%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 10 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+4.9%

Best Incremental reach

In top 20

o2