Reach
Incremental reach
1. Telekom
68.88%
6.9%
2. Wick
64.18%
0.0%
3. Bett1.de
62.52%
0.2%
4. PARSHIP
62.34%
0.1%
5. CHECK24
62.26%
1.2%
6
7. Lidl
61.37%
10.0%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (more than 30 channels), PC and Mobile (applications: Facebook, YouTube, Instagram and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of the Internet users – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative off-line structural study describing German Internet PC and mobile population. Source of external off-line structural study for period 2019 is Kantar Deutschland. More about gemiusAdReal.

+10.0%

Best Incremental reach

In top 20

Lidl