Reach
Incremental reach
1. Vodafone
52.83%
13.9%
2. REWE
52.66%
12.5%
3. McDonald's
50.62%
11.9%
4. shop-apotheke.com
50.01%
7.9%
5. Edeka
49.25%
10.7%
6-13
14. Amazon
41.32%
18.4%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+18.4%

Best Incremental reach

In top 20

Amazon