Total Video Reach - TOP Brands

29-09-2025 - 05-10-2025

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. Amazon Prime
54.46%
14.9%
2. REWE
50.88%
17.9%
3. Vinted
49.90%
11.8%
4. McDonald's
48.87%
11.5%
5. Oral-B
46.64%
15.7%
6-10
11. Rossmann
42.70%
18.3%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+18.3%

Best Incremental reach

In top 20

Rossmann