Real Digital Campaign Research

Discover your competitors digital strategies!


Do you know which online video ads were promoted yesterday?

Check our publicly available hot ranking for selected country!
Poland Germany France Ukraine Russia Romania Turkey

Analyse the digital strategies of your competitors

Real Users
Target Group
Affinity Index

As the digital advertising market is over 22 years old and is in many countries as large as TV, it is high time to have it measured correctly. gemiusAdreal™ is the first study available allowing to analyse the entire online advertising market from the final user’s point of view.

The study provides information about all the ads regardless of the ad type or website type and therefore includes social media and search engines as well.

Thanks to the user-centric methodology and innovative metric, the gemiusAdreal™ study covers:

  • the whole picture of advertisers' and publishers’ share of voice in:
    • video online ads (in-stream, out-stream, in-display, social media video)
    • display ads, including all formats and all types of websites (html5, iframe, rich media, flash, images and sponsored links)
    • search ads
  • universal indicators allowing to compare publishers and campaigns (real users, impressions, reach, frequency, viewability, watching time, GRP),
  • sociodemographic profile of reached audience.

Digital Trends

We are very impressed by the gemiusAdReal study. This is the first, long needed, comprehensive approach to the measurement of the online advertising market on a global scale. We strongly recommend this solution to market analysis.

Decathlon Polska

Jakub Gierszyński
Director E-commerce

gemiusAdReal™ is a tool used by our experts to systematically analyse the activity of our rivals. Analyses based on AdReal™ information let us improve our operations to the benefit of our Clients. This tool has tremendous development potential.


Jakub Komorowski
Group Account Director

Additional quality indices available in gemiusAdReal, such as viewability rate, frequency or reach all increase the ability to tailor arguments for internet advertising sales to individual publishers, as well as contribute to increased market transparency.

Media Impact

Marcin Nietrzebka
Market Analysis Department Head

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Gemius is a Research and Technology Company
providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.

since 1999
gathering experience in the online industry
300+ professionals
always ready to help
30+ markets
in Europe, Africa and Asia
2 500+
satisfied customers
450 000+
websites measured during the year
13 000 000+
ad campaigns monitored every month

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