YOUR ULTIMATE MARKETING INTELLIGENCE TOOL
now unveiling all brands’ activity
in digital & cross-media worlds
now unveiling all brands’ activity
in digital & cross-media worlds
gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
Thanks to Gemius’ single-source-fuelled data, gemiusAdReal finally fuses together both worlds of traditional and digital media. It provides a valuable information on total reach duplication of campaigns in all media, as well as incremental reach that was generated by media in relation to the media platform with the highest coverage. What is more, the study allows to analyse the quality of ad contact, thanks to viewability, time-inview and eQ Impressions metrics.
gathering experience in the online industry
always ready to help
in Europe, Africa and Asia
satisfied customers
websites measured during the year
ad campaigns monitored every month