Reach
Incremental reach
1. Biedronka
77.32%
10.0%
2. Lidl
75.80%
12.1%
3. Allegro.pl
75.29%
19.8%
4. Media Expert
75.08%
11.8%
5. Ikea
66.98%
19.7%
6-7
8. Netflix
63.59%
22.3%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.3%

Best Incremental reach

In top 20

Netflix