Reach
Incremental reach
1. Lidl
75.55%
13.3%
2. Allegro.pl
75.27%
18.9%
3. McDonald's
70.14%
16.2%
4. Rossmann
68.51%
16.6%
5. Ikea
67.54%
19.2%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+19.2%

Best Incremental reach

In top 20

Ikea