Total Video Reach - TOP Brands

25-04-2024 - 01-05-2024

TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 18-55)

Reach
Incremental reach
1. McDonald's
54.50%
12.5%
2. REWE
48.23%
15.8%
3. Gillette
46.45%
8.1%
4. Lenor
46.06%
4.3%
5. Lidl
45.82%
11.2%
6-7
8. Amazon
43.53%
20.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (38 channels), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and mobile browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). Representativeness of all data collected is assured by weighting online gathered panel data to a representative offline structural study describing German-speaking Internet and TV population. The source of the external offline structural study for the period 2022 is Kantar Deutschland. More about gemiusAdReal.

+20.7%

Best Incremental reach

In top 20

Amazon