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TOP Brands with the highest total cross-media reach for video ads (based on Real Users aged 16-49)
gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 36 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.
Best Incremental reach
In top 20
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