Reach
Incremental reach
1. Yettel (Telenor)
72.55%
13.5%
2. One
72.09%
13.7%
3. McDonald's
71.91%
9.9%
4. KFC
66.35%
20.0%
5. Dm-Drogerie Markt
65.54%
16.5%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 30 channels), Radio (top 10 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+20.0%

Best Incremental reach

In top 20

KFC